By the time the 1969 model year rolled around, it was well
established that muscle cars were fast and plentiful. Every manufacturer
had at least one corner of the showroom where the "go fast" guys could
congregate and discuss the merits and time slips of the latest
performance offerings. Competition being what it was, the manufacturers
were looking for ways to entice potential buyers to choose their product
over ever-increasing offerings from the competition. Some manufacturers
tried to accomplish this with affordable prices, some tried fancy
marketing schemes, and some created a look and a style that screamed
"performance" even when standing still.
The 1969 Mach I was Ford's
attempt to create a package and a style to match the performance of its
recently released and very potent 428-ci Cobra Jet engine package.
Displacing the still-available but more conservative GT trim, the Mach I
included unique and innovative graphics and mechanical innovations
including shaker hood scoops, dual racing mirrors, deluxe interiors,
competition suspension, dual chrome exhaust tips, and blacked-out hoods.
The result was a wildly popular model that sold more than 70,000 units,
compared to slightly more than 5,000 GT models for the year.
volume in the In Detail Series provides an introduction and historical
overview, an explanation of the design and concepts involved in creating
the car, a look at marketing and promotion, an in-depth study of all
hardware and available options, and an examination of where the car is
on the market today. Also included are paint and option codes, VIN and
build tag decoders, as well as production numbers.
Size: 8.25 X 9 (inches)
Illustrations: 110 color photos